Scilly to benefit from new Cultural Tourism funding
The Isles of Scilly are set to benefit from major new investment into its cultural tourism offer after a successful bid by the Islands’ Partnership (Destination Management Organisation for the Isles of Scilly) to Arts Council England’s national Cultural Destinations fund.
The £164,000 project will be led by the Islands’ Partnership working alongside a local consortium of the islands’ artistic and cultural communities, including the museum and library.
The two-year project, which is set to commence in April, aims to bring to life Scilly’s rich and distinctive cultural heritage offer to attract new visitors to the islands. It will see the development of a range of new visitor experiences including discovery trails, events and cultural short break packages. These will be supported by additional marketing and informed by consumer research to help identify new audiences.
The trails will utilise new digital technology, exploiting the opportunities provided by the islands’ superfast and 4G connectivity to provide visitors with new and immersive experiences. The project will help to stimulate new business growth and provide a much-needed boost to the islands’ visitor economy.
James Berresford, Chairman of the Islands' Partnership said: "We are absolutely delighted to have been successful in our bid to the Cultural Destinations fund. The Isles of Scilly are already one of England's most distinctive destinations. This project will provide a fantastic opportunity to build on this and harness the enormous potential of the islands' cultural heritage, bringing our untold stories to life and helping to attract new visitors."
David Jackson, Executive Director of the Islands' Partnership added: "Our Cultural Destinations project will bring the islands' tourism industry and cultural community together to create new and compelling visitor experiences and provide a much-needed boost to the islands' vital visitor economy. It's an incredibly exciting opportunity that enables the islands to exploit new technology and to demonstrate innovation despite our remote location."
Phil Gibby, Area Director, South West, Arts Council England, said: “This is a fantastic result for the Isles of Scilly’s cultural, destination and tourism organisations. The investment will help position culture as a significant part of the visitor offer, helping to drive growth of the visitor economy and allowing more people to experience arts and culture.”
Cultural Destinations is an initiative that was developed by the Arts Council as a result of a three-year partnership with VisitEngland, the national tourist board. The aim of the programme is to enable arts and culture organisations working in partnership with Destination Organisations and other tourism partners, to increase their reach, engagement and resilience. £3,288,600 has been awarded to 16 projects in round two of the programme.