Business Support & Channels

A summary of our proven marketing channels:

• Our website visitislesofscilly.com is the official destination website for the islands, accounting for over half a million users, 82% of which are new to the Isles of Scilly
• 5.5 million interactions and 2 million page views, on average 4 pages is viewed per person
• Organic search traffic is at 74% which leads to higher quality leads and better engagement with our content
• The accommodation landing page ranks #2 after the homepage, with accommodation page searches accounting for nearly half of all site users
• More than 100,000 people subscribe to our email marketing and receive our newsletters. Members of IP find the opportunity of sharing their message on this channel valuable especially with high average open rates
• Social media – growth on Instagram has doubled with our efforts to revitalise the channel
• We are responsible for much of the press and media coverage for Scilly – we feature only member businesses who then benefit directly from profile in the resulting coverage
• Our members have access to photography, branding and marketing assets which complement members’ own brands with a recognisable Scilly destination identity

Access to data and the latest research:

Visit Isles of Scilly invests in market research and intelligence to ensure we know who our visitors are, where they are from, their preferences and attitudes to Scilly. This insight, together with figures for the number of visitors coming to Scilly and how much they spend etc is available to members to help inform your own plans.

Access to training, business advice and industry news:

We facilitate training sessions and access to business support on the islands. We offer these sessions to members as a priority, or at a reduced or nil cost. We also issue regular members’ newsletters, which in addition to official What’s On information contain useful news, information and opportunities for member businesses.