Marketing & PR Outputs

Here is a brief summary of our marketing and PR outputs:

Marketing Opportunities

We want to help you market your business. Our marketing and advertising opportunities provide businesses with proven reach and return.

Email Marketing

• The size of our customer database has grown significantly – more than 81,000 contacts have signed up to receive news and offers from Scilly. 
• We regularly send our contacts emails with reasons to come to Scilly; each newsletter is the subject of a content marketing plan and offers opportunities for member content.
• Open rates for our emails are much higher than industry averages at around 25%.

VisitIslesofScilly.com

Our website is exactly where it needs to be in Google search results:

• 1^st for - Isles of Scilly
• 1^st for - Isles of Scilly accommodation
• 1^st for - Isles of Scilly things to do
• 1^st for - Isles of Scilly places to eat
• 1^st for - Isles of Scilly B&B
• 1^st for - Isles of Scilly cottages
• 1^st for - Isles of Scilly attractions

The result of content and the underlying search engine optimisation benefits of the Simpleview platform. The website is used by 64% of all staying visitors and 76% of first-time visitors use it when planning and booking their visit to the islands.

Public Relations & The Media

Press trips and PR activities arranged by the IP lead to extremely valuable print, digital and broadcast media coverage of Scilly. In almost every case, the accommodation the journalist stays in, the places they visit and the experiences they enjoy appear in their stories.

IP employs professional PR resources and we are working hard to secure new coverage to highlight and reinforce our product strengths to new and existing markets all the time. 

Content Marketing

The IP delivers marketing content planned around the calendar - raising awareness of seasonal and product benefits and responding to consumer buying behaviour. We also work with partners to undertake tactical promotions. This approach means we need to work closely with members to create story content and highlight product benefits which resonate with our market.

Events

Events planned for 2024 include Walk Scilly, NEW Ocean Scilly, Taste of Scilly and Creative Scilly with opportunities to get involved in events programmes and related marketing activity.

Pocket Map

Our popular on-island Pocket Map was improved with much more information about things to do and places to eat and drink. There are good stocks of the current edition and a new version will be designed and printed as soon as it is needed – map is incredibly popular with visitors in getting around and planning their days out.

Printed materials

We produce a number of pieces of print as and when required throughout the year largely connected to our events. 

Tourist Information Centre

Footfall this year so far in the TIC is over 36,000. The TIC communicates with a vast number of visitors in person, on the phone, by email, through social media, What’s On and Things to Do sheets.